Understand the real problem
I start with context, people and constraints - not a screen-shaped request.
PRODUCT DESIGNER PAOBI
I design complex things and try to make them feel simple.
I've worked in digital products for over 18 years and in Product Design since 2016. I help teams understand messy problems, make thoughtful decisions and turn complexity into experiences people can actually use.
20+ years
curious
and counting
curious
and counting
HOW I WORK
Less hand-off.
More making sense together.
I care about the work before and after the Figma file: context, language, constraints, evidence, collaboration and what happens once something reaches real people.
Make complexity visible
Flows, maps and shared models help teams see the same problem.
Shape it together
I involve Product, Engineering and users early enough to change the outcome.
Test, learn, evolve
Research, prototypes, data and AI-assisted exploration keep the process moving.
MY PRACTICE
Big picture,
tiny details.
I'm happiest in complicated product spaces where information, rules and edge cases need a clear structure - but the experience still needs to feel human.
Complex B2B & SaaSInformation ArchitectureUX/UIDesign SystemsResearch & FacilitationAccessibilityAI-assisted workflowsobserve
simplify
delight ✦
simplify
delight ✦
RECENT EXPERIENCE
A few recent chapters.
From JobTech and PropTech to EdTech, fintech and business travel: different domains, same attraction to complicated systems and real-world constraints.
May 2025 - Present
Product Designer
BizAway
Designing complex B2B travel experiences across search and booking, working closely with Product and Engineering on information-heavy flows, reusable patterns, research and AI-assisted ways of working.
Sep 2024 - Apr 2025
Lead UX Designer
Fatture in Cloud · TeamSystem
Created and managed a five-designer team for a product used by more than 650k active users. Defined rituals, collaboration processes, UX/UI guidelines and better ways for the team to make decisions together.
2022 - 2024
Lead Product Designer · Retention
GoStudent
Led designers, researchers and a UX writer across the tutor experience, from discovery to validation. Contributed to the design system and helped maintain AA accessibility standards.
2020 - 2021
Senior Product Designer · Scalability
Casavo
Led Product Design within the Scalability tribe, simplifying operational complexity and mentoring more junior designers in a fast-moving PropTech environment.
BEYOND PRODUCT TEAMS
I share what I learn.
Including the messy parts.
COMMUNITY
UX/UI Designer Italia
As Vice President, I contribute to one of Italy's largest UX/UI and Product Design communities - creating spaces for designers to learn, meet and grow together.
CONTENT
UX Pills
A project born to make UX and Product Design more understandable: practical content, honest conversations and fewer magic formulas.
SPEAKING
Slides, stories
and strong opinions.
I've been speaking about Product Design since 2018: from co-design and inclusive research to ethics, accessibility, experimentation and the occasional civil war between designers and developers.
Nov 2024
The Power of Co-Design in Product Discovery
Product Management DayMay 2024
Inclusive Research
URCA ConferenceMar 2024
Talk about Ethical Design in a world that hates talking about Ethical Design
Crafted Software TCP NightPreviously on stage
Data-driven UX
Polytechnic University of Turin
Product Designer tales
IronHack Bootcamp
Product Designer WHO?!!
The Sign Of
Accessibility & UX
Mastermind Start2impact
Remote Product Design
Italia’s Growth Talent
Back to the Future! A History of UIs through Trends and Mass Culture
SplashCON
Dark Pattern & Privacy: how GDPR has changed user manipulation
Web Marketing Festival
A/B testing in Digital Products
Italia’s Growth Talent
Dark Patterns and Information Architecture
Architecta webinars
Designer vs Developer: how to avoid a Civil War
Crafted Software
From good to great: the importance of A/B testing in digital product environments
CHOOSE Forum · University of Zurich
User gratification
The Sign Of
Rapid prototyping: how to prototype in a flash
Creativity Day
Keep it simple! Consistency and standards to design interfaces cool and usable
Web Marketing Festival
LET'S TALK PRODUCT
Complex problem?
I'm listening.
If you want the portfolio, need a speaker, or have an interesting product challenge, come say hi.
hello@paobi.it