draw of a girl smiling with pink hair

Hey, I'm Paola, and I'm a UX Designer based in Milan 👋

I wanted to be a comic artist, but it ended up I started working as a web designer to pay for my expensive comic art school and, since then, designing interfaces for digital products has been my biggest passion.

This long journey started in 2004 when the internet was simpler and mysterious, and I survived all the eras of the web, witnessing its evolution. I have worked in several environments, from agencies to freelancing, but in 2016 I joined my first Product company and fell in love with Product culture.

I love to design always having Data in mind, I’m obsessed with Usability and my motto is “Keep it simple”. My principal areas of study are: Usability, A/B testing, Design system, Dark Patterns, Accessibility, DesignOPS.

Side projects

Next event

Design against humanity (workshop)arrow_outward
Uquido headquarter (Padova, Italy)


When Role Company
2022 - now Lead Product Designer GoStudent
2020 - 2021 Senior Product Designer Casavo
2019 - 2020 Senior Product Designer dove.it
2016 - 2018 Product Designer Jobrapido
2014 - 2016 UX/UI Designer 2F Communication
2014 - 2014 Visual Designer SINERGIE
2013 - 2014 Visual Designer O.C.P.G. UniSa
2010 - 2013 Web Designer Freelance
2008 - 2010 Web Designer e Co-Founder Ichigo Shop
2004 - 2007 Web Master ZYON Digital

When Title Conference
2024 Design against humanity UX/UI Designer Italia
2024 Inclusive User Research URCA
2024 Parlare di design etico in un mondo che odia parlare di design etico Crafted Software
2022 Data-driven UX Politecnico di Torino
2022 Product Designer tales IronHack Bootcamp
2021 Accessibility & UX Mastermind Start2impact
2021 Product Designer WHO?!! The Sign Of
2021 Remote Product Design Italia’s Growth Talent
2020 Back to the Future! A History of UIs through Trends and Mass Culture SplashCON
2020 Dark Pattern&Privacy: how GDPR has changed the user manipulation Web Marketing Festival
2020 A/B testing in Digital Products Italia's Growth Talent
2020 Dark Patterns and Information Architecture Architecta webinars
2020 Designer vs Developer: how to avoid a Civil War Crafted Software
2019 From good to great: the importance of A/B testing in digital product environments CHOOSE Forum (Università di Zurigo)
2019 User gratification The Sign Of
2018 Rapid prototyping Creativity Day
2021 Product Designer WHO?!! The Sign Of
2018 Keep it simple! Consistency and standards to design cool and usable interfaces Web Marketing Festival