Community & Speaking
As Vice President of UX/UI Designer Italia and a regular speaker, I help create spaces where designers can learn, meet and share the messy parts.
Hello, I'm Paola - but you can call me
Product Designer Kawaii Illustrator
I design complex digital products and draw ridiculously cute things. Sometimes the two worlds are less different than you'd think.
ONE SIDE
Product Design
Turning complex problems into clear, useful experiences.
Two sides,
same brain
Whether I'm untangling a complex product flow or drawing a magical girl surrounded by sparkles, I tend to do the same thing: observe, simplify, experiment and make things a little more delightful.
THE OTHER SIDE
Kawaii Illustration
Building soft little worlds with color, character and tiny magic.
PRODUCT DESIGN
Making complicated things feel simpler.
I'm a Senior Product Designer with many years in tech, turning tangled workflows and dense information into clear, useful experiences. I work where product thinking, research, systems and collaboration meet - always experimenting with better ways to design.
Complex productsUX/UIDesign systemsAI-assisted workflows
Meet Product Designer Paobi 20+ years
making sense
of digital things
making sense
of digital things
ILLUSTRATION
Welcome to my kawaii universe
I create pastel places, rounded creatures and magical objects across digital art, paint and paper. It's a soft little universe built from color, curiosity and an unreasonable number of sparkles.
Kawaii charactersPastel worldsDigital & traditionalPrints & gadgets
Explore my illustrations BEYOND THE TWO TITLES
Apparently, I have a lot of side quests.
Art, Markets & Tiny Objects
I study illustration, make prints and gadgets from my drawings, and occasionally turn up at artist alleys with a very pink stand.
Sharing the Process
From UX Pills to sketches, reels and work-in-progress posts, I like documenting both the thoughtful process and the happy accidents.
Travelling to the Weirdest Places
I travel a lot, but I'm happiest chasing unusual, strange and slightly magical places - especially in Japan - and sharing them on social media.
FIND ME FLOATING
Around the web
PROFESSIONAL THINGS, CUTE THINGS, OR BOTH
Come say hi
Have a complex product problem, an illustration idea, or simply want to talk design and sparkles?
hello@paobi.it